Strategic growth advisory
Competitor benchmarking in Dubai
Large global IPMI player with a significant book of business in UAE
To benchmark competitor IPMI offerings in Dubai
This global health insurer client was keen to identify the top 3 focus issues, solutions to which would have the most impact on their market share and be appropriate investments for this market's longer-term future (which might have been one of decline).
MGG anonymously interviewed international and domestic brokers, leading competitors, TPA’s/hospital billing companies, as well as conducting in depth secondary research of short to mid term market forecasting. This identified 3 key issues.
MGG reported insights to the client about the overall market size, recent developments and the mid term outlook, key strategic direction changes from competitors in distribution, cost control and product type, along with 3rd party perceptions on the client. This showed the client the market's view of their weaknesses, a significant gap in cost control direction and a significant risk exposure in distribution. The client initiated an internal review.