Analysis of Options for Market Entry

Updating of a global IPMI player’s French market strategy and market entry options


A well-established, global provider of IPMI with over 500k policyholders.


Analyse market landscape and performance, competitors, trends, distribution, products, and services and provide options for market entry.


The French IPMI market is unique and extremely difficult for a non-French entrant. Our client was looking to update and expand its market knowledge to find a way in by better understanding the market drivers, growth opportunities and different strategies for market entry, considering the entire IPMI value chain, client segments and local market specificities.


This required intensive, in-market expert-based research into the unique barriers and looking at historic lessons earned and long term opportunities which might exploit a gap and allow a non-French player a chance. 20 interviews were set up and executed over 1 week, as the time frame was 5 weeks.


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“As we expected given their past projects with us, MGG conducted a truly thorough analysis of this country’s complex IPMI opportunity, their data sources were impeccable and they left no stone unturned in data or thought, and it was all done very fast.”

Chief Risk Officer, Leading Global Health Insurer


MGG identified the key barriers in detail and provided 3 possible market entry options by finding new partners and multi-stage growth angles.